The parts company's old words "new normal"

The parts company's old words "new normal"


On July 4th, the "China Independent Auto Parts Development Strategy Symposium" sponsored by China Automotive News was held in Beijing. A number of self-owned auto parts company CEOs and industry experts attended the meeting. Everyone discussed how to deal with the new normality of the low-speed development of the automotive industry, and proposed initiatives such as facing difficulties, staying with loneliness, and implementing transformation and upgrading.

“In the next 3 to 5 years, the auto industry will continue to develop its 'new normal' with low speed. This is a critical period for the development of self-owned brand parts and components companies. How to deal with difficulties and achieve transformation and upgrading is an important issue that must be considered at present.” July 4 In the afternoon, at the “China Independent Auto Parts Development Strategy Symposium” sponsored by China Automotive News, the guests presented such an important topic.

On this day, Shaanxi Fast, Shenzhen Hangsheng, AVIC, Zhejiang Libang Synergy, Jiangsu Chaoli, Jiangsu Longxi, Anhui Quanchai, Zhejiang Asia Pacific, Zhucheng Yihe, Nanjing Otjia, Jinzhou Wande, Dragon A total of 13 self-owned auto parts company executives from the city precision forging and Wuxi Fuel Injection Institute attended this meeting, and discussed the practical difficulties and breakthrough paths of auto parts enterprises under the “new normal”.

In addition to auto parts company executives, Ye Shengji, deputy secretary-general of the China Association of Automobile Manufacturers, Song Jian, executive vice president of the Automotive Engineering Development Research Institute of Tsinghua University, Huang Yonghe, director of Automotive Industry Policy Research Center of China Automotive Technology and Research Center, and chairman of Chunhui Capital Mr. Wang Dazheng, General Manager Xining of “China Automotive News” Co., Ltd., and Sun Yong, deputy editor of China Automotive News, and other industry experts also presented their suggestions.

On the whole, the leaders of self-owned brand auto parts enterprises unanimously agreed that although the current situation is very difficult, they must have confidence to abstain from impetuousness and endure loneliness and calmly engage in solid research and innovation. Although there is no rhetoric, they use the most real voice to wake up and inspire many auto parts auto parts companies that are transforming themselves.

Admit the gap to face "disease"

At present, the Chinese economy has entered the “new normal”, and the Chinese auto industry is facing unprecedented pressure, high growth is no longer, micro growth is difficult to maintain, and the market is declining. The auto parts industry is faced with a more severe situation. Foreign-funded parts have a strong layout, long drive-through, parts of its own brands have fallen, and survival is difficult. Xin Ning said that without powerful auto parts and components, there will be no realization of China’s automobile power, and in the crucial period of transition from a manufacturing power to a manufacturing power, we will seriously sort out the current difficulties, identify the direction, establish development goals, and explore effective ways. The development path is timely and necessary.

Han Zhonghua, chairman of Zhejiang Libang Accreditation Automotive Braking System Co., Ltd., took the lead to speak. The self-owned brand automobile parts and components companies are weak and are at a disadvantage in competition with foreign-owned parts and components. Currently, self-owned brand vehicle companies have heavily used foreign-owned components. Own "gold". Therefore, he believes that the current survival of self-owned branded parts and components enterprises is very difficult, and the next five years will be a very difficult and critical five-year period.

In the past 30 years, auto parts and components of self-owned brands have achieved certain results, but there are still problems such as low R&D investment, lack of innovation capability, lack of core technologies, backwardness of basic materials and basic processes, and shortage of technical personnel. These are issues that we cannot ignore. Dysentery. “The number of foreign-funded parts and components companies accounts for 20% of the number of large-scale enterprises, and the market share accounts for more than 70%. Chinese-funded parts and components companies only account for 30% of the market share, and they show a downward trend. 90% of the products are concentrated in In the low-end field, it is worth noting that foreign investment accounts for more than 90% of the market in high-tech fields such as automotive electronics and key engine parts.” Ye Shengji described the fact that auto parts brand companies are gradually being marginalized in a digital image.

What can I do if I stand up to difficulties? How to break through?

In this regard, the participating CEOs agreed to have a clear understanding. How to build high-rise buildings because of unstable foundations, and we are in a difficult position. We must face difficulties and strive to lay a solid foundation and improve internal strength.

Li Dakai, chairman of the Shaanxi Fast Drive Group, said that the best defense is offensive, and parts and components companies must be able to endure loneliness and lay a solid foundation. In the future, they will be able to compete with international companies on the international market.

Indeed, the best defense is offense. However, the premise of the attack is to have the confidence and ability to defeat the other side, to have the spirit of Yue King defeated Wu Fuchao in the Spring and Autumn Period. As the old saying goes: It's time to be a good person. Success is also inseparable from good opportunities. For autonomous auto parts companies, opportunities and challenges coexist.

Experts at the meeting believe that under the development trend of “low carbonization, electrification, and intelligence” in the automotive industry, there are many development opportunities for auto parts. Qian Yonggui, general manager of Nanjing Aotejia New Energy Technology Co., Ltd. believes that although the current market demand continues to decrease and industry competition intensifies, parts and components companies are under pressure. However, they actively go out to make good use of domestic and international markets. This is an opportunity for the development of independent parts and components companies.

In addition, under the background of the implementation of the “Internet” and Industry 4.0, “Party companies must seize the opportunity for the integration of Industry 4.0 and the two industries, develop in the direction of intelligence and automation, and strengthen fine management. At the same time, actively embrace The Internet, learning from the thinking of the Internet to create value for customers, truly realizes technological innovation, management innovation and sales innovation, said Yang Hong, president of Shenzhen Hangsheng Electronic Technology Co., Ltd.


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