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The 2nd Heroic Hero Truck Awards Ceremony Held in Beijing
On July 21st, the "2nd Money Making Hero Truck Challenge," sponsored by *Commercial Automotive News*, took place at the Beijing International Hotel. This event was a culmination of user voting, where the most popular and profitable truck models were recognized based on real-world performance and user experience. Among the 12 models from nine major manufacturers—including Sinotruk, Shaanxi Heavy Duty Truck, Foton Motor, Shenyang Jinbei, JAC, Nanjing Iveco, North Benz, and Jiangling Motors—each was evaluated for its ability to generate income for its owners.
The competition, which followed the success of the first event in 2006, emphasized user-driven selection. It allowed users to identify the most profitable trucks in different categories and share their experiences with others. This initiative not only helped potential buyers make informed decisions but also encouraged manufacturers to improve their products based on real market feedback.
Since the challenge officially launched in early June this year, over a dozen leading light and heavy truck companies participated, with users casting votes through various channels—mobile text messages, phone and fax voting, online surveys, and field interviews. By the end of the voting period, *Commercial Automotive News* had received nearly 200,000 votes, reflecting strong public engagement.
The selection process was strictly fair and objective, ensuring that the winning models truly represented the best options in their respective segments. The winners included the CNHTC ZZ4187N3511V for the 4×2 tractor unit, Auman BJ4251SNFJB6×2 for the tractor group, Jinbei SY1022DEF3 for the economical light truck, Yuejin NJ1042MDB3 for the mid-level light truck, Jiangling JX1030DJ for the high-end light truck, Foton Aoling BJ1069VCJFA-A for the van light truck, Shaanxi Automobile Xindun SX4254NT2941 for the 6×4 tractor unit, North Mercedes-Benz ND3250W282B for the 6×4 heavy-duty dump truck, Haoyu ZZ3317N4667W for the 8×4 heavy-duty dump truck, and Shaanxi Auto Xindun SX5234GJBBS384 for the concrete mixer truck. Dongfeng Liuqilongqi EQ4150AE was also crowned as the long-haul truck hero.
The event was attended by key figures from the industry, including Yao Wei, Chief Editor of *Commercial Automotive News*, and Xie Guangyao, CEO of the same publication. Representatives from award-winning companies, along with experts from the China Federation of Logistics and Purchasing, the State Environmental Protection Administration, and the Ministry of Communications, delivered speeches highlighting the importance of user-driven choices in shaping the future of the trucking industry.
Dai Dingyi, Vice Chairman of the China Federation of Logistics and Purchasing, emphasized that selecting the most profitable vehicles helps logistics companies make smarter investment decisions and encourages manufacturers to innovate and improve their offerings. Li Qingwen, President of *China Automotive News*, praised the event for creating a direct link between manufacturers and users, fostering a platform for meaningful dialogue and collaboration.
Sun Jingxue, Chairman of Beijing Baolong Logistics Co., Ltd., shared his perspective on what makes a truck a "money-making hero." He stressed that profitability depends on fuel efficiency, operating costs, and maintenance expenses. For truck operators, the faster and more efficient a vehicle is, the better it performs in generating revenue.
Overall, the "Money Making Hero Truck Challenge" has proven to be a valuable platform for both users and manufacturers, offering insights into real-world performance and driving continuous improvement in the industry.
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