Shanghai Diesel Engine Co., Ltd. Expose New Horizons

The battle of winning natural gas directly affects the future industrial layout of enterprises, which is enough to make all diesel companies not dare to neglect. The same is true of Shangchai with its first-mover advantage.

Chen Liangyu did not expect that those natural heavy-duty engines that had previously attracted little attention were now getting hot. From the second half of 2008, the marketing manager of the Shanghai Diesel Engine Co., Ltd. experienced this surprise. At the second China (Taiyuan) International Coal and Energy New Industry Expo 2008, Shangchai’s new SC9DT engine was introduced. A large number of visitors have accumulated more than 1,000 consultations.

At the same time, it also attracted the attention of many media, among which Shanxi TV station conducted an exclusive interview for half an hour. During the Shanghai International Auto Show in April 2009, Shangshi Diesel's upcoming 11-litre platform natural gas engine also won praise. At the same time, Shaanxi Natural Gas exhibited natural gas heavy-duty truck products that fill the gaps in the domestic market and shifted people's attention to new energy from the passenger vehicle sector to large-capacity commercial vehicles.

“The expansion of the market demand for natural gas vehicles will create new opportunities for Shangchai.” The industry’s judgement is based on the fact that as a professional engine manufacturer, since the launch of the natural gas engine project in 1998, during the ten years, Shangchao experienced Several generations of product upgrades have been implemented to realize full electronic control and full-pressurization and intercooling. Natural gas engines have taken the lead to meet Euro IV emission level certification, and on the basis of 6C engines, six-cylinder and four-cylinder natural gas series engines have been developed. So far, the power of the Shanghai Diesel Engine has covered from 160 horsepower to 280 horsepower and 300 horsepower, and has been widely used in urban public transport and heavy commercial truck markets.

The visible fact is that Shangchai has occupied 90% of the domestic natural gas power market for trucks and buses, and has exported large quantities to markets in Southeast Asia, South Asia and Europe and the United States.

Technical leader

Perhaps a coincidence: In recent years, almost every technological innovation in the diesel engine field, Shangchai has been pushed onto the leader's position.

In 2003, Sengchai entered into a joint venture and cooperation agreement with three of the world's top 500 companies, Hino Motors Corporation, Denso Corporation, and Mitsubishi Corporation of Japan. As a result, Shangchai became the first Chinese diesel engine company to introduce core technologies into China and jointly develop. In contrast, the bulk offline production of P11C filled with blanks created by Hino has captured valuable time for its large market, which was preempted by the Euro III regulations at that time.

At that time, the media commented: "By leveraging Hino, Denso and Mitsubishi, although it is impossible to grasp the core technology of diesel engines soon, compared with other domestic diesel engine companies, Shanghai Diesel has built a technological advantage in the leading market."

In December 2005, Shanghai Diesel Engine Power Engineering Research Institute was established. This move is among the first among China's internal combustion engine companies. One of the important goals of the Institute is to adhere to a high starting point, target international cutting-edge technologies, and achieve breakthroughs and successful applications of electronic control technologies and new energy technologies in power products. In contrast to the high profile of the Institute, the establishment of the Shangchai Natural Gas Engine Design Office in 1998 quietly became the official symbol for Shangchai’s natural gas engine project.

Change will come soon

For what has been known as the “uncontested technology leader” of the internal combustion engine industry, Shang Chai’s opinion is: “There are many possibilities in the market. Although changes will not happen overnight, it is clear that it is moving along the correct The direction of development, and these changes will eventually guide companies to make new decisions.” Privately, many insiders told the Journal that they believe that in the natural gas engine field after 2009, Shangchai will inevitably join with more companies. Positive battles begin. But it seems that Shangchai’s strengths in this field are too strong. “They really caught up.” In Shang Chai’s opinion, the prophet in the market has never been a prophet. The leading position of the company depends more on its vision.

"The declining market and declining oil prices will have a negative impact on this year's natural gas heavy truck market." Chen Liangyu told reporters, but he still firmly believes that the opportunity will finally come.

This is not hard to understand. Vision and patience are particularly important in the field of engines that have a long cycle from input to output.

In the field of natural gas, Shang Chai seems to expect more surging competition than anyone else. "This is simply a contradiction." Chen Liangyu could not help but laugh. "On the one hand, we certainly hope that Shangchai will not have an opponent in the process of rising market, but a number of competitions are certainly conducive to the development of the industry itself." The implication is that products are used The more it gets, the faster it becomes popular, the more the industry's top-to-bottom chain can do, and the stronger the layout of the entire industry.

Key battle

At times, Shangchai today is reminiscent of Cummings of the United States: it will not change the rules of the game all of a sudden, but it can always preemptively. There is no young enterprise that has been following the amazing follow-up trend, and has no enthusiasm to create market enthusiasm. However, its solidity and judgment in the face of the market make this old 60-year-old company often laugh.樯橹 樯橹 樯橹 樯橹 樯橹 。 。 。 。 。.

Of course, you can say that it differs from Cummins in that Cummins is still the most successful independent engine company in the world, and that Shangchai, which has been converted to SAIC, seems to lack the flexibility of the past after removing the “independent” hat. .

"The success of Cummins lies in its alliance with different vehicle manufacturers, and Shangchai after being merged into SAIC still maintains its position as an independent supplier of multi-field diesel engines. It has not changed at this point. Just after entering SAIC, Shanghai Diesel The role has been given richer content.” In this way of thinking, Shanghai Diesel Engine Co., Ltd. gradually shifted its focus from the previous construction machinery market to the automotive market and the construction machinery market. It has not only become the power base for Shanghai auto commercial vehicles, but also forms a commercial vehicle series power platform with independent intellectual property rights, and provides products and services to third parties.

Although people are saying: "The SAIC's commercial vehicle segment's profit contribution to Shanghai Diesel's stock should be after 2010," but is this not a new perspective?

Obviously, however, the next battle will be fierce. At the Shanghai Auto Show, the two natural gas heavy trucks displayed by Shaanxi Auto are equipped with Weichai Power without exception. "This is still a battle between the groups." For Shang Chai, who has a bright future, the expert issued a well-intentioned reminder.