Pirelli Named 2009 World's Most Prestigious Companies

Pirelli Named 2009 World's Most Prestigious Companies

Recently, "Forbes" announced the "World's Most Reputable Companies" list (World's Most Reputable Companies) by the Consulting Institute (Research Institute of Reputation, RI) in New York. Pirelli is ranked 90th in terms of " In the automotive and parts industry rankings, it ranked 9th and its corporate reputation index was 73.71, which was higher than the average of 64.2.

The success of Pirelli in the top 100 benefits from its relentless pursuit of product and service quality, strong innovation capabilities and investment, strict corporate governance standards, and unique and effective marketing strategies. Pirelli's safe and high-performance tire products have always been sought after by owners who are pursuing individuality and driving dynamics. At the same time, they have also won the recognition of many models of the world's top car manufacturers. Pirelli is not available at all the world's top auto shows. Controversial exhibition protagonist.

In China, Pirelli built the first tire production line in Luzhou, Shandong Province in 2005. In 2007, it established the second tire production line. China has become one of Pirelli's most important strategic markets. Over the years, Pirelli has focused on the characteristics of the Chinese market and consumers, and has been actively increasing capacity investment, product localization, retail network construction, and the development and cultivation of local talent. Many high-performance tire products that are world-renowned have been introduced into China, including P6, P7, P Zero series, SUV-4x4 and winter tire series. Pirelli also actively cooperates with Chinese scientific research institutes, such as research and innovation in product and production processes in cooperation with Shandong University.

Pirelli outstanding performance products have won awards in various domestic and international awards or evaluations. In April 2009, Pirelli won the title of “Tire category promotion brand” in the “2009 China Auto Aftermarket Introducing Brand List” announced by “Auto Group” magazine; in February 2009, Pirelli took advantage of its raw materials at the World Tire Expo. The outstanding performance in innovation and eco-environmental protection won the "Tire Technology Award 2009"; in December 2008, Pirelli won the "Best Tire Supplier of the Year" in the "China Automobile Service Goldfinger Award, Golden Wrench Award" activity; Pirelli also Scored the highest points in tire tests conducted by various European competition agencies and authoritative media.

Reputation Institute is the world's leading authority on corporate reputation research and measurement. The 2009 "World's Most Prestigious Companies Ranking" survey included more than 600 of the world's largest companies in 32 countries. RI interviewed more than 60,000 consumers in the form of an online questionnaire from January to February this year and is the largest survey. The score is scored according to the 100-point scale, and it ranks the consumer's trust, respect, admiration and goodwill of the major local companies. It also includes the company’s products and services, innovation, corporate governance, Seven markups for work environment, citizenship, leadership, and performance. Pirelli's top rankings also show people's recognition of Pirelli's "power, control, passion and performance" brand image, corporate culture and business philosophy.