Qian Hengrong won the Outstanding Person Award for the 40th Anniversary of Reform and Opening up

It is understood that the selection was jointly organized by China Automotive Technology Research Center Co., Ltd., China Automotive Engineering Society, China International Trade Promotion Committee Automobile Industry Branch, China Automotive News Co., Ltd. and relevant industry organizations, through declaration, preliminary evaluation and review. The selection of layers such as online voting, assessment, and publicity, and the selection of 161 outstanding figures, is the authoritative selection of China's automobile industry.

Qian Hengrong won the Outstanding Person Award for the 40th Anniversary of Reform and Opening up

As the helm of the engine business department, Qian Hengrong is in the midst of great changes, following the trend. Under his leadership, in just over ten years, the engine division has achieved breakthrough transformations again and again, every time. Success, behind it is not Qian Hengrong's strategy for strategic pattern, brand strategy and technological innovation.

Independent innovation, creating high-end power

In 1997, Qian Hengrong, who had just passed the year of his work, was appointed as the deputy director of Wuxi Diesel Engine Factory and started his road of innovation. One of the most frequently said words of Qian Hengrong, who is technically born, is: "The biggest difference between doing business and research is that companies need to use their products to speak and use the market to test." The product, as the deputy director of the in charge of technology, Qian Hengrong participated in the decision-making and was specifically responsible for the research and development of CA6DL. Under his leadership, Xichai abandoned the usual surveying and mapping, imitation, and embarked on the road that domestic counterparts have never walked - new research and development. Hard work pays off. On December 20, 2003, the first four-valve heavy-duty engine "Aowei" diesel engine with independent intellectual property rights in China was off the assembly line, which shortened the development level of China's diesel engine and the international gap by 20 years.

Aowei's shot was fired. Xichai harvested not only a product, but more importantly, the concept of independent innovation began to take root in Xichai. Since then, independent innovation has truly integrated into the blood of every Xicai people, becoming the eternal pursuit and mission of every Xichai people.

Qian Hengrong, general manager and party secretary of FAW Jiefang Engine Division

In 2007, Qian Hengrong was promoted to the director of Wuxi Diesel Engine Factory, but his road to innovation has not stopped. For more than a decade, Qian Hengrong has been self-pressurizing and has been committed to making Xichai engine a national brand and high-end power. ".

In the slow exploration, Qian Hengrong clearly recognizes the importance of branding to a company, and the key to branding is brand positioning. “What is brand positioning? Then all your things are configured according to this. Before making any decision, the enterprise manager must first sort out the concept of brand leadership. It is not possible for each functional department to talk to each other and contradict each other. It is best to combine the corporate brand with the product brand.” Qian Hengrong analyzed.

Under the leadership of Qian Hengrong, in 2011, Xichai began to build its own brand, and has launched four product brands in the field of heavy, medium and light engines - Aowei, Hengwei, Conway and Jinwei. It is worth mentioning that Aowei has achieved China's leading position and can even be said to be internationally renowned. Hengwei, Conway and Jinwei, which have just been listed, are also enthusiastically sought after by the majority of card friends.

After the establishment of the engine division in 2017, under the leadership of Qian Hengrong, the development of one, two, and forward-looking technology research institutes was set up, responsible for group planning platform development, group product development and application development, and future-oriented 5 to 10 Year of technology development. It is precisely under the clear division of labor, system security, and continuous investment in research and development. The engine business unit supports the simultaneous development of 16 models of 8 major platforms, and the development efficiency industry leads.

Focusing on the goal of “transforming from technology-based to technology-oriented”, Qian Hengrong proposed the spirit of “no need to leave room, dare to challenge; overcome problems and achieve leadership”. Under the leadership of Qian Zong, the engine division has set off a wave of innovation. "A few days ago, at the 4th Romania International Invention Exhibition, 'Deer Xindi Labor Model Innovation Studio' exhibited the 'Key Technology Development and Application of Diesel Engine Leakage Automatic Detection Control Device', 'A diesel oil dipstick tube automatic glue applicator 'The two invention patents won the gold medal.” The head of the R&D department of the Engine Division proudly stated.

According to statistics, as of December 31, 2017, the Engine Division has applied for a total of 1,355 invention patents to the state, and obtained 505 patents. According to the total number of employees in the division, it can calculate that the number of invention patents exceeds 900. In order to stimulate the enthusiasm of employees for innovation, in June this year, the engine division also commended a number of winners of the 2017 Service Invention Patent Award. These behind-the-scenes heroes who cast the strongest "China-owned core" are distributed in various departments of the business department. They have gathered into an unstoppable energy, allowing the engine division to continuously break through the technical bottleneck and challenge the performance limit of the product, and to interpret the innovative legend of “national brand, high-end power”.

Focus on the global Chinese power to ride the world

Today's engine division is already a leading company in the domestic engine industry, but Qian Hengrong has not stagnated. He often asks himself, as an engine manufacturer, where is the gap compared with multinational giants? How to make China's power ride the world?

After repeated comparisons with multinational companies, Qian Hengrong finally found the answer: in addition to increasing technological innovation, but also to strengthen after-sales service, for this, Qian Hengrong brought the "fine core service" brand overseas, in addition, money Hengrong forwardly proposed the "four major changes", with the transformation of development concepts and the transformation of the development mode.

Nowadays, the engine division's products have successfully opened the door to developed countries in Europe and the United States. In every corner of more than 60 countries and regions, we can see the busy sales of the engine division. The company also actively cooperates with universities and research institutes around the world to promote the cultivation and exchange of talents, and to enable global talents to help the globalization of enterprises.

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