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Recently, the Beijing Market Association introduced auto industry self-regulation norms. The regulation has made prohibitive provisions on the four kinds of unfair competition behaviors that often occur in the automobile sales process: falsely publicizing their own brands, fabricating or distributing false information to damage other brand images, obtaining market share through means such as bribery and rebates; On a significant price reduction; unauthorized use of brand dealers or special dealers in the name of the use of others registered trademarks. After the introduction of the specification, people in the industry said differently that they would choose two as the opening chapter to discuss the price competition in the auto market.
---editor
If you do not see the news that the auto industry will soon introduce its self-regulatory regulations, I really do not know that there is still a market association in Beijing. The association has developed a set of specifications specifically for car sales, indicating that the automotive industry is getting more and more attention. This is a good thing. However, how can an industry association's "self-discipline" play a role?
Not to mention whether this “self-regulatory code†can be implemented smoothly, and only by looking at its contents can find many loopholes. A prohibited provision in the specification states: "The sale of automobiles is prohibited from substantially reducing prices on the basis of public quotations." It can be seen that this provision is for auto dealers. All along, the price of car sales has been very confusing, and dealers are often arbitrarily reducing prices based on the needs of market competition. For this reason, auto companies also organized different forms of price alliance system. However, so far, the price of automobiles has been “changing on the spot†and has not seen much success. There is no way to stop price cuts by car manufacturers that directly control car dealerships. How powerful can the market association with “what can we not do with bastard†have?
As a commodity, automobiles have never had a constant price in sales channels. The irregularities mentioned in “self-regulation laws and regulations†have always existed. Why is it proposed now? In the early years, cars were in short supply. To buy a car, it was necessary to find a relationship and write a note. At this time, there was no need to regulate sales. Afterwards, someone started reselling the car. At that time, the status of the dealer was difficult to confirm and nor could it be regulated. Later, the Beijing Agricultural Exhibition Hall became the focus of automobile sales. The dealers who buy cars do not come to work every day, nor do they know where to go to regulate them. After the 90s of last century, the Beijing Asian Games Village automobile trading market gradually formed a scale, but the activists, or "non-standardized behavior" mentioned in the "self-regulatory code" mainly occurred in the "car bug", and the business volume is not large, but probably not Normatively necessary.
In recent years, automotive franchised stores have blossomed. A 4S shop frequently invests tens of millions of yuan, dealers are multimillionaires, and it is considered to be a great deal of oil and water. This regulation has been issued. It is reported that if a distributor violates the “self-regulation regulationsâ€, the market association will invite the media to expose or be included in the credit warning system. You are doing business at the front desk. There are personal flyers saying that the company has no credit, and it is issued by a "fair" association. Your business is probably not doing well. You have to find a way to "extinguish" it. This association will With the price.
Objectively speaking, the irregular behavior of car dealers does bring losses to consumers, and there are unscrupulous traders who do some “harm to othersâ€. The introduction of self-regulatory norms by industry associations helps to purify the market environment. This is a good thing, but some outdated provisions have been made on the contrary. Some media reports said: "Beijing's first self-discipline auto sales regulation is expected to end a substantial price cuts." Cars should not lower prices to the market to say that if the industry association's a paper specification can play such a big role, it touches on big news.
If you can't control it, don't say big things, and the car sales market is messy enough, so don't mess up. (Wu Weiqiang)
The association does not really have the right to speak. The auto industry's self-discipline is a chaos.