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The bright spring has driven away the haze of the year of heavy truck market adjustment in 2005.
Steyr platform heavy truck has something in 2006
This year is the first year of the “Eleventh Five-Year Plan†period, although the effect of 2005 as a heavy-duty adjustment year on heavy truck companies cannot be ignored. However, the heavy truck platform companies still gave enough confidence and expectations for 2006.
China National Heavy Duty Truck
In 2005, China National Heavy Duty Truck Group, which had a heavy truck sales volume of 44,000 vehicles, proposed that in 2006, 60,000 heavy-duty trucks be produced and sold, and 70,000 vehicles will be striven for. The market share will increase by another 4 percentage points. In 2006, China National Heavy Duty Truck aims to achieve a sales revenue of 20 billion yuan and strive to reach 21 billion yuan; to realize profits and taxes of 2.2 billion yuan, and strive to reach 2.5 billion yuan. The power equipment of CNHTC products can be selected from 132kW to 300kW, and there are seven series of over 1200 models including HOWO, King Prince, King Steyr, Yellow Marshal, Yellow River General and Haoyun.
Shaanxi Zhongqi
The goal of Shaanxi Heavy Duty Truck is to produce and sell 30,000 heavy trucks, which is close to 100% growth rate compared to 2005. The basis for the significant increase in production and sales targets of Shaanxi Heavy Duty Trucks is because, with the reorganization of the Hunan Torch, Weichai Power, Cummins, Hunan Torch, Fast, Hande Axle provided a strong domestic supply chain system for heavy trucks for Shaanxi Zhongqi. This will undoubtedly greatly enhance the competitiveness of Shaanxi Zhongqi.
Beiqi Futian
Last year, the sales volume of Beiqi Foton heavy trucks was 15,000 vehicles, a decrease of 53.15% year-on-year. Beiqi Foton, which suffered major setbacks in 2005, plans to achieve a sales target of 434,500 units in 2006. Foton Motor will achieve sales targets of 434,500 units in 2006. In 2006, Foton Heavy Truck plans to produce and sell 43,000 vehicles.
Hongyan, Chongqing
Hongyan Motor Co.’s sales target for 2006 was 16,000 units, and its market share increased by 1 percentage point. Red Rock's newly-developed products include a variety of models such as Hongdaxin Dakang, Yunshen, Jinyu, Xinda Kangangang, and Steyr Overlord.
FAW, Dongfeng
For FAW Group and Dongfeng Group, the top two positions in the domestic heavy truck market cannot be shaken. The FAW Group has established its marketing goal of “creating the value of end customers and improving the ability of the marketing system†as its guiding ideology – to complete production and sales of 128,800 vehicles. In 2005, FAW Group sold 56,000 heavy trucks, a year-on-year drop of 56%, which was the most serious decline among domestic companies. The product strategy of Liberation Company in 2006 was to implement a “5+21†product structure, to build a customized and personalized new generation product group, and to fully develop Aowei heavy truck product platform. The Liberation Company stated that the completion of the new production base, continuous improvement of new products, continuous optimization of costs, and continuous improvement of quality have laid the foundation for the completion of the 2006 production and sales targets.
In the first quarter of this year, the production and sales of the heavy truck market are booming
The biggest highlights in the production and sales of heavy trucks in the first quarter were not FAW, Dongfeng and the former Kurma Futian Auman. However, the Steyr platform heavy trucks and North Benz seized market opportunities in the first quarter and achieved remarkable results.
China National Heavy Duty Truck
According to statistics from China National Heavy Duty Truck Express, in March the company produced and sold 6,332 heavy-duty vehicles, setting a new record for monthly production and sales. In the first quarter, a total of 14,235 heavy-duty vehicles were sold and sold, an increase of 13% year-on-year, achieving the first quarter of the year.
In the first quarter, under the sluggish domestic heavy-duty truck market, Sinotruk's orders continued to rise, and by March, a hot storm situation was created. China National Heavy Duty Truck Co., Ltd. insists on occupying the commanding heights of domestic heavy-duty trucks, insists on technological innovation, insists on independent research and development, and continues to develop products that meet the needs of the market. At present, Sinotruk has owned 9 series of products including HOWO8 Euro III, HOWO7, Steyr King, Gold Prince, Haojun, Yellow River Marshal, and Yellow River General. With more than 700 patents, the company has achieved a brand image of Sinotruk. constantly improving. It is worth noting that China National Heavy Duty Truck's new products began to form bright spots. It was the first company to launch HOWO8 series Euro III emission standard heavy trucks and took the lead in sales in Beijing.
Shaanxi Zhongqi
The heavy truck of Shaanxi Heavy Duty Truck aims to produce and sell 30,000 vehicles, an increase of nearly 100% over 2005. In the case that the heavy-duty truck market is not very optimistic, Shaanxi Heavy Duty Truck, which has two major technology platforms of Steyr and Mann, has set such a goal because Shaanxi Heavy Duty Truck has formed a supply system for heavy-duty truck assemblies with extremely strong advantages. . As a result of the facts, Shaanxi Heavy-Duty Automobile produced and sold a record of the company's best history in the first quarter. At present, the entire vehicle is off the assembly line to more than 160 vehicles.
Shaanxi Heavy Duty Truck currently has a series of heavy-duty trucks and heavy-duty trucks, including the MAN DeLong F2000, F3000, Cavalier, Steyr O'Long, Sunco, and Northwestern Wolves. This year's fuel economy models introduced this year are mainly based on the 210-horsepower-260hp Weichai Deutz engine and the "Shunchi" series of Steyr chassis. In addition, this year will also launch the "Knight" series developed by the European design company.
Chongqing Heavy Duty Truck
In 2006, Chongqing Heavy Duty Truck Co., Ltd. will fully promote the joint venture between Hongyan, Iveco, and SAIC to accelerate the Kafu/Keno project and strive to establish the Cummins high-power engine EFI technology in Chongqing Cummins. Develop a new generation of high-end red rock heavy trucks, leading the market consumption.
In February of this year, the sales volume of vehicles of Hongyan Company increased by nearly 3 times compared with the same period of last year. The export volume of vehicles in the month reached more than 80% of the total vehicle export volume in the first half of 2005, and the sales orders received in February were even more. It is setting a new record high.
In response to the current shortage of sales of Hongyan Automobile, the relevant departments of Hongyan Automobile Co., Ltd. have specifically formulated corresponding working measures. According to the work requirements of “Agile Manufacturingâ€, the production work is carefully organized and carefully arranged to fully ensure product delivery. , strive to make the season more prosperous. The company’s sales department has strict order management to ensure the authenticity and validity of orders. It organizes the sales department to lead distributors in sub-districts and sub-regions to visit dealer groups, increase intensive efforts in existing markets and potential market development, and strengthen marketing. Service work to further achieve new sales breakthroughs.
North Mercedes-Benz
North Mercedes-Benz company's growth strategy as a guide, in the first quarter production of heavy trucks 1691, an increase of 16%; sales of 1563 vehicles, sales revenue reached 3.5 billion, an increase of 22%; signed new orders 6955, compared to last year's total sales The number of 6,300 vehicles is still more than 655, and the three indicators of production, sales, and orders have reached historical highs.
North Mercedes-Benz will focus its marketing efforts on the network terminals in the regional market segment. Through the development of a sincere cooperation, a rational distribution, and effective operation of dealers, it will speed up the establishment of a powerful and comprehensive coverage, efficient operation, and convenient and timely marketing service network. Play a strong role of dealers. While aggressively strengthening the sales of agents, we have further strengthened direct sales and consolidated technical key services for major users such as the military, postal services, and oil fields, and laid a solid foundation for the follow-up market. After hard work, the foreign trade market has developed by leaps and bounds. At present, it has signed 1,686 foreign trade contracts with countries such as Angola and Mongolia.
In 2006, as the starting year of the “Eleventh Five-Year Planâ€, according to expert analysis, as the “Eleventh Five-Year Plan†period, the country will continue to implement a proactive fiscal policy, accelerate the development of the western region and reinvigorate the old industrial base in the northeast, and increase infrastructure. The investment in construction will bring about an increase in the demand for heavy cargo in fields such as hydropower, water conservancy, oil fields, roads, railways, real estate development, urban transportation and environmental protection projects, which will undoubtedly bring new development to the development of heavy-duty trucks. opportunity.
Recently, Qiu Xiaohua, director of the National Bureau of Statistics, at the invitation of Hefei City, told the “Yuzhou Forum†that the current Chinese economy is still operating in a fast and stable interval. According to this trend, China’s GDP growth is expected to reach 9% this year, which is more than the two sessions this year. The target for economic growth in the government work report is one percentage point higher. From this, it is predicted that this year, driven by GDP, the heavy truck market will surely achieve a satisfactory answer.
In the first quarter of the year, adjustments to the production and sales of heavy trucks