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Volumetric Video Will Accelerate the Future of 3D Content Creation
Envision a world where anyone, no matter where they are, can craft stunning 3D media and entertainment experiences. We're moving closer to turning this vision into reality, thanks to groundbreaking innovations such as volumetric video. That's why we're thrilled to join forces with Arcturus, contributing to an $11 million investment alongside Cloudtree Ventures and Epic Games to push the boundaries of volumetric video editing and streaming technology.
Arcturus empowers content creators to seamlessly edit live-action 3D performances and stream them to any device—whether it's a mobile phone or an XR platform—via the HoloSuite platform. This means artists who previously spent countless hours crafting digital humans can now effortlessly adapt and record real individuals, rapidly filling scenes with lifelike performances. Moreover, users of Autodesk Maya can incorporate volumetrically captured digital humans directly into virtual worlds, streamlining their creative process.
As someone who values agile and efficient workflows, I find this particularly exciting. It allows artists to capture authentic movements swiftly, enabling them to channel more effort into content creation rather than tediously simulating what humans naturally excel at. Our partnership aims to make volumetric video more accessible to all creatives while fostering deeper integration between HoloSuite and Autodesk TOOLS, accelerating content production.
Volumetric video retains the subtleties of human performance, much like traditional film, but offers the added advantage of being fully three-dimensional. Beyond its applications in media and entertainment, retailers like Anayi are redefining e-commerce standards by leveraging volumetric video to engage shoppers. Through this technology, Anayi has seen customer engagement double online.
The growing demand for immersive content driven by the rise of the metaverse suggests that volumetric video could reach an estimated value of $21 billion by the end of the decade. Studios and content creators facing mounting pressures will appreciate the cost and time efficiencies that advanced volumetric capture brings. We're proud to work alongside Arcturus, giving creative teams access to cutting-edge tools that fuel innovation and speed up their projects.
To learn more about this exciting development, check out the official announcement from Arcturus [link]. For further insights into volumetric video technology, visit https://arcturus.studio/.
In my experience, these advancements not only enhance productivity but also open up endless possibilities for storytelling and interaction. As we continue to explore how volumetric video can shape industries beyond entertainment, there's no doubt that it will play a pivotal role in defining tomorrow's digital landscape.
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