Thick and thin Weichai creates sustained glories

On the occasion of the glorious 60th anniversary of the Republic, Weichai Power will usher in its 63rd birthday. From the establishment of a factory in 1946, starting from a single-cylinder low-speed diesel engine mimicking 11 hp in Germany, the power of Weichai products has been continuously improved, and the number of models has gradually increased. At present, Weichai has become one of the most powerful Chinese power suppliers with the most complete models, the most extensive power coverage and the widest range of supporting applications.

Having passed the 60-year-old Weichai, the rapid development of the past 10 years has shown people how an old qualified diesel engine plant will grow from small to large, and move from a difficult position to a calm and strong one.

Innovation promotes upgrading through the engine

Looking back at the development history of recent years, it is not difficult to find that innovation has always been the driving force behind the rapid development of Weichai.

Over the years, Weichai has continuously deepened reforms and established and improved independent innovation mechanisms. Weichai attaches great importance to R&D investment and pays special attention to the improvement of technological innovation capabilities. With the increase in sales, Weichai’s research investment has also increased year by year, and corporate technology investment has accounted for more than 5% of the total sales. After years of hard work, Weichai has established a national-level technology center and product testing room to realize the informationization and automation of product design and testing. In Austria and the United States, we have established sub-centers for research and development so that the company’s technical development workstations are The forefront of the world's internal combustion engine technology lays the foundation for building the core technology of the company and winning the competitive advantage strategically.

In terms of product innovation, Weichai was the first company in China to launch a “blue engine” power that meets China’s three emission standards with complete independent intellectual property rights in 2005; in 2006, it successfully launched the only domestic 12-liter high-power commercial engine; National IV Emission Engine ... At present, the diesel engine that meets Euro V emission standards has passed national certification and calibration tests. Relying on superior performance, advanced indicators, high reliability and long life of engine series products, Weichai products have not only won the first chance in the domestic market, but also have emerged in the international market, achieving the realization of Chinese internal combustion engines from “Made in China” "China created" a leap.

In terms of integration of production, education and research, Weichai has fully utilized the talents of universities and research institutes, built a technology research and development platform for close cooperation between industry, universities, and research institutes, and continuously improved the company's technological innovation capabilities. Weichai took the lead in setting up postdoctoral workstations within the company and established long-term strategic cooperation relationships with famous universities and research institutes such as Tianjin University, Tongji University, Shandong University, Zhejiang University, and Tianjin Internal Combustion Engine Research Institute. More than 30 downstream companies have established the "Weichai product research and development community," and have used the technical resources of the industrial chain for my own purposes. They have conducted collaborative technological innovation research to achieve technology sharing and win-win markets.

In terms of scientific research systems and models, Weichai has taken the lead in the industry to propose a technology innovation model that focuses on me and links innovation. Mainly based on me—In the process of scientific and technological innovation, the company determines the direction and progress of scientific and technological R&D according to its market positioning and technological needs, and firmly guarantees that it has independent intellectual property rights; it integrates innovations—based on integrated knowledge. In the supply chain, business management, brand operation and other value chain links to meet the needs of the market and consumers, through the integration, integration and integration, form the deep link and interactive chaining of the advantageous resources of each value chain, achieving a total of Winning and profit maximizing innovative strategic business model.

In the aspect of corporate strategic alliance, in August 2005, Weichai Power successfully acquired Hunan Torch Group Co., Ltd. for 1.023338 billion yuan, becoming its largest shareholder. On April 30, 2007, Weichai Power creatively implemented the absorption and merger of “HtoA”, returned to the A-share market, and built China’s most promising automotive industry chain. By absorbing the assets of the former Hunan Torch Co., Ltd., Weichai has achieved a win-win strategic effect, realized the rapid expansion of the industry, and built up the most potential of the development of Weichai Power Engine, Fast Transmission, and Hande Axle. , Shaanxi heavy truck has become a reality of "car gold industrial chain."

In recent years, with the production and sales volume of the newest products of the Weichai Lanqing series surpassing the 120,000 mark, Weichai Power, with its WD615, WD12, and Lanqing products as its echelon, has supported the upgrading of truck products and ushered in China’s heavy-duty automotive products. A new period of sustained and rapid development.

In recent years, Weichai’s innovation and reform has been highly valued by all parties in the society, and he believes that Weichai has grasped the key to improving independent innovation capabilities and accelerating scientific and technological advancement. Through the combination of the introduction of advanced technologies, digestion, and absorption of innovation, we have cultivated The product brand of independent intellectual property rights has pushed the national brand to the international market and has realized the corporate philosophy of “green power, international chopping wood”.

Advanced corporate responsibility concept and practice will become core competitiveness

Reviewing Weichai's development history, adhering to the scientific concept of development and consistently pursuing the spirit of corporate culture in energy conservation and green environmental protection are reflected in every upgrade of Weichai products. At the Fourth Session of the China Association of Internal Combustion Engine Industry Associations held in July this year, Tan Xuguang, chairman and CEO of Weichai Power Co., Ltd., chairman of the China Combustion Engine Industry Association, talked about the company's social responsibility philosophy. He pointed out: "A healthy and well-developed internal combustion engine industry in China plays a decisive role in building a resource-conserving, environment-friendly society and building an innovative country. The Chinese internal combustion engine industry and enterprises shoulder historical responsibilities and social responsibilities."

In the rescue of the Southern China’s snow and ice disaster in early 2008 and the Sichuan earthquake in May, Weichai’s products have not only withstood severe tests, but also the social responsibility of Weichai people. The corporate culture of “inclusiveness, communication, and responsibility” has also emerged. Has been integrated into the blood of everyone who owns the wood.

Tan Xuguang believes: "We must deeply understand that in the era of economic globalization, competition among enterprises has gone from hardware competition to software competition in the past. From the past, technology and product competition have evolved to corporate social responsibility. The concept and social ethics competition. The advanced concept and practice of corporate responsibility has become the company's core competitiveness and brings a lot of space for the development of industries and companies."

The last quarter of 2008 began to affect China's global financial crisis. It is undoubtedly the biggest test for Weichai, which has been developing smoothly in recent years. Tan Xuguang said many times that a company can only be more capable of resisting risks if it has experienced the adversity of tempering. Diluting troops in the low season and playing hard at the climax is a practice many times in the development of Weichai in the past 10 years.

"Every economic crisis has bred a new round of growth, but the premise is that companies must be strong." After passing the storm, Tan Xuguang and his Weichai have been able to stand at a higher level to see the "clouds" in front of them. Weichai, with its solid strength, also has the ability and responsibility to lead the industry out of difficulties.

Comparing the development history of several major diesel engine plants in China, it is not difficult to find that this dwindling place in Weifang, Shandong Province, and the unfamiliar accumulation of its own strength and ignorant Weichai, is no more than 500 million yuan worth of output 10 years ago. Professional factory. In the celebration of Weichai Group’s sales revenue of 40 billion yuan in 2007, Tan Xuguang has already declared to the world on behalf of Weichai's management team: Weichai Group's next strategic goal is to achieve sales revenue of 100 billion yuan, and it will be among the world’s top 500 companies. Sprint. With its own clear direction, with its own advanced R&D platform, and with its own social responsibilities, Weichai, the country’s largest supplier of power equipment integration, will create a sustained glory for China’s heavy-duty powertrain industry. .

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