The Biggest Data in the Auto Market Review of 2017

The Biggest Data in the Auto Market Review of 2017


In other words, shopping malls such as the sand market and the auto market are rivers and lakes. After decades of development, the Chinese auto market has become the largest single market in the world. In Europe, the United States, Japan, and South Korea, the heroes from all walks of life have come to each other and tried their best to get the best of China's trillions of Chinese customers. Chinese brands have also joined forces and demonstrated their abilities. They compete with foreign brands. For a time, swords, shadows, bloody rains, staged a wonderful scene. There is no shortage of anecdote on the rivers and lakes, and many media outlets also have reported reports. As the largest auto intelligence station on the rivers and lakes, the car home is a large-scale big data resource. Through big data, car homes can not only provide better services for columnists, but also can use data analysis to interpret the auto market, monitor public opinion, and determine the trend. It can even predict future sales and entice heroes.

Pan Gu repulsed through Hong Meng, chaotic separation and separation of muddy.

Forcing the data to contain mysterious meanings, the brick house is interpretable and tangible.

At the age of Ding Hao, and at the end of the winter season, it was at the end of the year. Let us review the automobile rivers and lakes in 2017 through big data.

汽车市场大数据,汽车江湖大数据,中国乘用车市场大数据

● 壹· The rivers and lakes are built when the weather is raining

汽车市场大数据,汽车江湖大数据,中国乘用车市场大数据

He also said that Chinese and foreign heroes gathered in various ways, and rivers and lakes are naturally surging. In 2016, sales of passenger vehicle terminals in China reached 22.73 million, an increase of 20.3% year-on-year. The single-month sales in December 2016 also made history, reaching an unprecedented 3.18 million units. Perhaps in 2016, it caught up with the peak of two pre-Spring Festival purchases and partially overdrawn 2017 sales in advance, so that the overall auto market in 2017 was flat. Although production and sales data and terminal sales for the whole year of 2017 have not yet been released, the car home has already passed the forecast of big data. In 2017, the terminal sales volume of passenger vehicles in China was 23.1 million units, a slight increase of 1.6% from 2016. When the business is booming, it is natural for the brothers to eat meat and drink in large bowls together. However, in the face of a bad year, although everyone is primordial, they are secretly competing. Therefore, behind the slowdown in sales growth is not really calm, on the contrary, the more growth is weak, the more fierce competition. If we say that the performance of the Chinese auto market in 2016 is surging, then 2017 will be surging under the surging tide.

Family sedan retreats away from home, cross-border car sharing

汽车市场大数据,汽车江湖大数据,中国乘用车市场大数据

In the case of a sluggish business in the entire rivers and lakes, the attention of customers with budgetary funds has focused on the SUV market. In this shift, the market share seized by the SUV is the sedan: seeing the voices of people across the river, this side of the door is extremely small. From the trend of the proportion of car home sales leads, as of November 2017, the overall number of SUVs has been close to the number of sales leads, and surpassing cars is just around the corner.

Roaring from the middle of the game, the princes strive for high-end firestorms

After so many years of development, as well as heroes and heroes who have spared no effort in their words and deeds, the customers who are planning to buy a car have become more mature and astute, and even if they do not understand the subtleties, they can read and understand the general routine. Coupled with the growing wealth of money from customers, the taste of a car is naturally higher and higher. As the water goes up, the competition in rivers and lakes is increasingly moving toward high-level and high-end markets.

汽车市场大数据,汽车江湖大数据,中国乘用车市场大数据

Reflected in the user's sales leads, that is, the price distribution gradually tilted to the middle and high prices. From the distribution of sales leads for each price range in 2017, compared with 2016, the proportion of price ranges of more than RMB 150,000 has increased significantly. In contrast, the amount of clues in the price range below RMB 150,000 was reduced, especially in the price range of RMB 6-9 million, which dropped rapidly.

汽车市场大数据,汽车江湖大数据,中国乘用车市场大数据

From the perspective of grade, the market's hot spots are also gradually rising. In sedan cars, the market for low-grade cars is shrinking; for the hottest SUVs, the most competitive market is already the medium-sized SUV market. Since the Honda Crown went public, other brands have followed suit: Volkswagen Tiguan L, Honda UR-V, Chevrolet explorers, Skoda Kodiak, Peugeot 5008... Newly-launched mid-size SUVs and compact SUVs of ever-increasing size With cross-competition, the previously deserted medium-sized SUV market became bustling. Even in the large- and medium-sized SUV market, the new scene has begun to show: After the Volkswagen Wayang went public, the “Big Seven SUVs” has become a new hot spot in the market.

The reputation is not only diligent but also devoted.

汽车市场大数据,汽车江湖大数据,中国乘用车市场大数据

I have a long history and a large population. With the economic development, the demand for vehicles is also increasing. However, the population in the first- and second-tier cities tends to become saturated, and “big city disease” becomes increasingly prominent. Traffic congestion is one of the core symptoms. As a result, the major cities posted their announcements and issued orders to restrict vehicles and licenses. For a time, the main doors were sent to mourn and their semi-colonies in the first and second tier cities began to fall out of business. The business was worse than before. However, due to losses, the demand for low-grade cities and rural markets began to be released. In 2017, the proportion of terminal sales in five-tier cities and below has increased significantly, becoming a new growth point in the Chinese market, and the Chinese automobile market channels have begun to accelerate.

● 贰· 门派
Toddlers are easy to get out of the way

汽车市场大数据,汽车江湖大数据,中国乘用车市场大数据

There are martial schools. As mentioned above, the heroes and heroes of the European, American, Japanese and Korean countries have come to China to set up a semicolon, and Chinese brands have also started to fight together. After several decades of development, from the joint venture of "market-for-technology" to the frenzied acquisition of foreign brands and technologies, to today's independent innovation, Chinese brands are stealing their skills from the masters, continuing self-exploration, and they are also prosperous. Even some Chinese brands are self-contained. Compared with the entire automotive industry, Chinese brands have made the most rapid progress. From the perspective of the distribution of clues for brand categories in each price range, Chinese brands have seen the fastest growth in the price range of RMB 15-20 million and the price range of more than RMB 200,000 has also grown. , Directly seize the market share of mainstream foreign film brands. The Chinese brand "200,000 yuan price ceiling" that the automotive industry has been talking about for years has finally been broken.

Brand Promotion Raishui Hao Sihu, sales growth plan for trillion trillion Beijing

汽车市场大数据,汽车江湖大数据,中国乘用车市场大数据

The breakthrough of the Chinese brand "200,000 yuan price ceiling" is not a smooth sailing, and it will take a lot of twists and turns to get through the governor's second pulse. As early as a few years ago, Chinese brands collectively made efforts in the medium- and large-sized car market. For a time, Sicbo D80, Zotye Z700, Dongfeng A9, Chuanqi GA8 and Jianghuai Refine A60 were successively listed. However, none of the vehicles showed performance in sales, and they were almost completely destroyed. In the wake of the loss of the car market, Chinese brands began to move to the SUV market on the back of the SUV boom. The Haval H7, Chuanqi GS8, Changan CS95, and the later WEY VV7, together formed a brand-new competitive circle for Chinese brand medium-sized SUVs. Not only has it successfully broken through the price ceiling, its sales performance has been remarkable, but it has also attracted With the attention of potential customers of medium-sized SUVs from foreign brands, the competitiveness of Chinese brand products has further increased.

Xingjiaye is required to work till the night, and the merits of the tree can be said

In addition to the products, Chinese car companies also sought to enhance the brand. After years of accumulation, Chinese brands have started to build their own high-end brands. Currently, the most popular and topical WEY and collarg have already jumped out of the Chinese brand competition circle in the competitive landscape and entered the sphere of influence of foreign brands. Simply calling itself high-end does not become a reality. The adversary's awe is the real recognition. In addition to WEY and Collins, Chinese brands such as Roewe, Harvard and Chuanxi are also gradually narrowing their distance from foreign brands.

汽车市场大数据,汽车江湖大数据,中国乘用车市场大数据

Although there are many Chinese brands and the brand competitiveness is uneven, the competition between the core brands and the mainstream foreign brands is getting closer and the market integration is getting higher and higher. This will further squash foreign brands with poor market performance and low premium capacity, especially the Korean, Hyundai, Kia, and Japanese Suzuki. The living space will be smaller and smaller. Inside the Chinese brands, there will be further shuffle, and many martial arts are not unique, but also at the end of the rivers and lakes, I am afraid that sooner or later will be closed down.

● 叁 英雄 英雄 二 二 二 二 二 戟 戟

The main factions are able to establish their foothold in the rivers and lakes, and naturally they have masters of high morality and high hope. China's auto market is currently undergoing a process of rapid growth and transition to the popularization stage. In the period of rapid growth, the auto market still bears the characteristics of the seller’s market. As long as there are several people who can play a routine performance, each school can settle in one place. However, after experiencing full competition, today's rivers and lakes have gradually become the buyer's market in the popular stage. Patrons are more mature and rational in buying cars, and their selection of vehicles is also more demanding and harsh. The heroes of each road want to come out on the ground. Naturally, it is impossible for them to fool businesses. They need to be both internal and external. They must have a solid foundation, and they must have the value of the jade trees, and even noble birthplaces. The first. Therefore, even if there are more and more heroes and models available on the supply side, but the demand-side users are more inclined to purchase more quality products, the sales are increasingly concentrated in the head of the respective segment of several benchmark models . Obviously, the customers are increasingly inclined to join in the promotion of prominent heroes.

汽车市场大数据,汽车江湖大数据,中国乘用车市场大数据

Judging from the trend of market concentration in recent years, after years of full competition, sedan has begun to increase its market concentration. Although the market concentration of SUVs has been declining year by year in recent years, it has started to improve in 2017 and it has entered a mature stage. In the foreseeable future, the concentration of the SUV market will continue to increase and the competition will become increasingly fierce. Only more competitive products can win the favor of users.

On the battlefield, he divided Yan Liang's literary ugliness, and added the territories as Wei Qing and Li Guang.

The compact SUV is still a big hit in the rivers and lakes of the automobile. The crowds have gathered and the ups and downs have been staged:

汽车市场大数据,汽车江湖大数据,中国乘用车市场大数据

The top players Haval H6, Changan CS75 and Chuanqi GS4 of the three major schools of Haval, Chang'an, and Chuan are in a three-way position and the status of the core benchmark is inviolable. However, in 2016, the two highly skilled competitors, Geely Boyue and Roewe RX5, were successively listed, breaking the pattern and forming a new core and an old core division represented by Haval H6.

Afterwards, Haval H6 sacrificed its price war weapon--the official drop, and in December 2016, it achieved a monthly sales of 80,000 in the terrorist market. Changan CS75 followed, but was dragged into the abyss, all the way down.

In 2017, the new Haval H6 went public, regaining lost ground and winning the market's core position. The other two core models with which it was originally established—Changan CS75 and Chuanqi GS4—have become increasingly marginalized, and they will have to rejuvenate themselves through new generations or successors.

The progress of the brand requires continuous product iterations and updates. In the course of the upward shock, there will be a large number of models quickly listed and quickly delisted, and the product life cycle is short. However, it is these vehicles' continuous trials and advances that can make the brand accumulate, and the continuous improvement of the model product progress, accumulating qualitative changes in brand status.

Accidental Difficulties Difficult to find swords

汽车市场大数据,汽车江湖大数据,中国乘用车市场大数据

The fierce fighting on the rivers and lakes was for the benefit of the bloggers. However, Chinese users are increasingly critical of vehicles. As the products continue to mature and improve, user complaints are still increasing, and the main complaints are increasingly concentrated in the interior and multimedia, comfort, and handling. And other aspects related to quality. This also reflects the user's upgrade of automotive product demand from another aspect.

The demand for SUVs is getting closer and closer to cars. On the rivers and lakes, the comfort and control of cars, the passability and value of SUVs, and the two types of games that are far away from each other, are also taken care of by the major schools. The R&D has been solved – a cross-border vehicle that meets the unique needs of the user has been developed at the intersection of user needs. This can not only further differentiate the market positioning of the products under the door, meet the differentiated needs of users, but also enhance the competitiveness of products through differentiation, and at the same time avoid the entrenchment of the martial arts.

汽车市场大数据,汽车江湖大数据,中国乘用车市场大数据

In this context, the Coupe SUV has become a new hot spot in the automotive arena. Since the BMW X6 opened its doors, this trend has now affected the compact SUV market. Geely Dorsett GS and Mazda CX-4 are success stories. In the future, there will also be a number of models listed one after another. With the increase of vehicle models and the increase of user groups, Coupe SUVs may become a new market segment.

The wise changer is Ken Yinghao and the diligent recognizer is Junjie.

汽车市场大数据,汽车江湖大数据,中国乘用车市场大数据

Cars in the rivers and lakes, the survival of all Yangjiao patrons are rewarded. Therefore, the needs of customers are escalating, and each school is also willing to vote for it. For example, in the MPV and SUV markets, a number of low-price, large-space models have begun to differentiate to meet micro-customer users' needs for both passenger and cargo loads. A dual-use MPV, represented by the Po Chun 730, was born. Passenger and cargo dual-use SUV represented by Baojun 560. The users of the two emerging markets with Chinese characteristics are highly overlapped with micro-customer users, and their user sources are also mainly from the micro-customer market.

● 肆· New students look for new energy corners to overtake, and the cable car industry can't go deeper

The main schools in the traditional energy car market are in full swing, and the new energy automobile market has also entered the field of vision. In particular, Chinese brands hope to revive their new energy vehicles and even achieve "curve passing." After years of development, the new energy automobile market has formed a certain scale and it has begun to further subdivide. From the perspective of the competitive landscape of the new energy auto market, different types of power and price levels are important factors influencing the competition circle segmentation.

汽车市场大数据,汽车江湖大数据,中国乘用车市场大数据

Among them, ordinary electric models are almost all models of Chinese brands, and many are based on traditional energy car platforms developed in the form of “oil to electricity”. This is the main model that currently enjoys state subsidies. There are many models in this competition circle, but the user’s willingness to buy is not strong, and its sales leads are much less than plug-in hybrid models. At present, these ordinary electric models are still only a choice to meet the restrictions of the purchase of urban users, and do not have enough attractiveness. Chinese brand new energy vehicles urgently need to get rid of their reliance on policy dividends and develop models with real product competitiveness.

After he went on and sang again, the old tree sprouts went back to spring.

汽车市场大数据,汽车江湖大数据,中国乘用车市场大数据

In the field of new energy vehicles, not only did Chinese brands expand their businesses, foreign brands also took the opportunity to expand their joint ventures, entered other capitals, created numerous new brands, and started a new round of competition. On the rivers and lakes, flags fluttered and the hills were everywhere. The new school not only uses the brand-new build of new energy vehicles based on the electric vehicle architecture in products, but also competes with the old “oil-to-electricity” products, and gives a new model in terms of channels and services. Faced with increasingly discerning eyes of users and increasingly fierce market competition, both traditional car companies and new army builders need to face unprecedented challenges.

Although there are so many new brands entering the new energy vehicle market, it is still just landing before the battle. Many brands have not yet obtained production qualifications and are manufactured by OEM. Some brands of new energy vehicles still exist in PPT. In the future, the forces of all parties will compete in the new energy automobile market and we will continue to pay attention.

● Conclusion

In 2017, although the overall sales performance of the automotive market was not outstanding, it was still wonderful. In the development process of the Chinese auto market from the rapid growth stage to the popularization stage, the rivers and lakes are changing and the various major schools are innovating. The competition is undeniable. Together with the rank and field officials, we are experiencing the most exciting era of China's autos. In the upcoming 2018, what kind of wonderful drama will be staged on the rivers and lakes, let us look forward to. (Graphics / Car House Big Data Analyst Liu Xueshan)

It is:

The situation is surging and the crowd is starting to try Ma Ge.
Thousands of miles are still fought and kicked, and later the show can stop.



Biodegradable Zipper Bag

Compostable Zip Bag,Degradation Bag,Degrading Agent Bag,Biodegradable Ziplock Bag

Dongguan Sun Pak Packing Product Ltd. , https://www.dgsunpak.com