·Resellers seek new profit points

·Resellers seek new profit points

The policy window for speeding up parallel import auto trade is accelerating.
On July 28th, a publicity conference on the three-package of parallel imported cars was officially held in Beijing. This is one of the key tasks of the AQSIQ. Just over a week ago, Vice Minister of Commerce Wang Shouwen also said that in the future, it will continue to accelerate the pilot of parallel imports of automobiles.
At present, in addition to the Shanghai Free Trade Zone, the pilot area for parallel import of automobiles has also added Shenzhen Qianhai, Tianjin Free Trade Zone and Fujian Free Trade Zone.
The enthusiasm of dealers is heating up. "Daily Economic News" reporter learned that one of the country's largest distributors, Guanghui Group, is planning to transform its 100 dealerships into parallel import business.
Half a month ago, Rundong Group also accelerated the parallel import trade. The parallel import business of the huge group started at the end of last year. It is expected that the total import volume of automobiles this year is expected to reach 5,000. Among the top 10 dealer groups in China, at least five companies are involved in or are exploring parallel import auto trade.
The domestic auto market is in a downturn, and the dealer group has seized the policy window and launched parallel imports to implement business transformation, which is an important way to capture new profit growth points.
Good policy is expected to focus on opening the “Tianjin Free Trade Zone parallel import business implementation rules are expected to be officially announced in early August.” According to sources, “this rule includes intellectual property rights, state authorization, technology, regulations, business qualifications, product certification, The 11 issues including after-sales service were concentrated."
Some analysts believe that compared with the Shanghai Free Trade Zone, the Tianjin Free Trade Zone will have a greater impact on this industry. It is understood that the current proportion of parallel imported cars in Tianjin Port has accounted for 90% of this market, and has formed a commercial chain including 500 suppliers, 480 buyers and 1,500 retailers.
“The revised policy of parallel import trade in Shanghai Free Trade Zone, which has been criticized by the industry, is also expected to be launched in the near future.” A Shanghai trader told the reporter of “Daily Economic News”. Recently, Zhang Danian, deputy director of the Shanghai Free Trade Zone Management Committee, also said: "As a major obstacle to the development of parallel trade, the small 3C is actively communicating with relevant departments and hopes to open up parallel import trade as soon as possible."
With the further clarification of the policy, car dealers stationed in this field may usher in faster development opportunities.
Dealer group intensive "open fire"
A few days ago, some sources told the reporter of "Daily Economic News": "At present, Guanghui Group has established a parallel import automobile service trading company together with relevant car dealers. According to the preliminary plan, 100 dealerships under the Guanghui Group in the next three years. It will move to parallel import trade, and 15 stores will open before and after the National Day this year."
According to official sources of Guanghui Group, as of the end of 2014, the group had 482 dealerships, which means that one out of every five dealerships switched to parallel imports.
According to some data, the Tianjin Free Trade Zone parallel import pilot was approved on the eve of the eve, and on May 13th, Tianjin Guanghui Carrier Automobile Sales and Service Co., Ltd. was officially registered in the Tianjin Free Trade Zone, which was interpreted by the industry as the parallel import of Guanghui Group. An important signal.
On July 16, Rundong Group also solemnly promised that the parallel imported cars sold by the group will fully implement the “three guarantees”, hoping to accelerate the development of parallel import business. The group plans to import 1,000 units in 2015, reaching 5,000 units in 2016 and 10,000 units in 2017.
At present, dealer groups including Rundong Group, Huge Group and Yaxia Automobile have been involved in the field of parallel imported cars. “The large distribution groups have entered, and it will be an epoch-making change for parallel imported cars.” Yan Jinghui, deputy general manager of Beijing Asian Games Village Auto Trading Market, said.
Grab the share of 15% of imported cars According to forecasts, the proportion of parallel imports in China's imported cars in the future will gradually increase from the current less than 7% to 15%.
Some analysts in the industry believe that when the policy window appears, the dealer group accelerates the parallel import trade. It is a way to expand the profit source channel under the current situation that the overall growth rate of the automobile market is slowing down and the authorized dealer capital chain is under tremendous pressure. Important way.
Che Shaohua, general manager of the parallel import of a large group, said: "Only in terms of sales, since the parallel import trade has got rid of the various restrictions of the manufacturers, the choice of models is more free, and only the profitable models can be sold, so there will be no loss. The situation of car sales."
It can be seen that under the dual promotion of policy guidance and profit, parallel imports in the future are likely to become an important channel for the business transformation of dealer groups.

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