·The past, present and future of the Internet and the car

The three words Apple, LYNK & CO, and LeSEE , three companies (brands), seem irrelevant, but there are a lot of articles - they represent the three forces of the global automotive industry: past, present and future.

Look at the past first.

If the old car powers such as Toyota, Volkswagen, and General Motors are regarded as representatives of the traditional automobile industry, and even represent the past tense of the automobile industry (of course, these traditional powers are also committed to change, seeking to move to the future mobile service providers) Transformation), I believe no one is against it; but if Apple is counted as the past of the automobile industry, it seems to be a thousand miles away. But what is true is that Apple's car-making movement has really become a past tense.

According to the US "Automotive Magazine" reported on October 17, Apple's code-named Titan's car-making plan failed. Apple insiders revealed that Apple launched the top secret plan to design exclusive driverless cars. Due to changes in the leadership of the Titan program, frequent employee resignations or dismissal, Apple has abandoned the plan and shifted its focus to designing driverless car software.

When the news reached the country, the industry was in turmoil. There are people who have the sorrows, those who have the knives, and those who have the rumors and rumors. With Apple’s huge brand influence, the annual research and development costs of tens of billions of dollars come from well-known companies such as Mercedes-Benz, Ford and Tesla. Executives, thousands of people's R & D team, hundreds of millions of "fruit powder" of the Yin period ... still afraid to return, quietly ashore, those who borrowed the name of "making a car", the naked swimmers, xx real The tide has not retreated, but it has already shaped the beach...

Apple did not give an official statement about the termination of the car-making plan, but the consensus is that the development of strategic differences, leadership changes and supply chain issues are the main reasons for Apple's "going ashore."

Of course, perhaps the outside world will never wait for the truth of the matter, but an indisputable fact is that Apple has become a past-style and will be IT for those who are still waving their money, are already or are about to set foot on the road. / Internet companies have far-reaching implications.

However, "the madman" Jia Yueting is obviously indifferent to this. Just two days after Apple’s termination of the car-making plan, Jia Yueting ran to the stage of the San Francisco Art Center. On October 19th, local time, the LeTV big bang conference was held in the United States. Compared to the world premiere of LeEco's landing in North America and the LeTV superbike uMax85, the industry is more concerned about when the LeEco supercar can run on the road.

To a certain extent, Jia Yueting did not let the "fans" disappointing - a LeSEE Pro concept car that was transported from the United Kingdom to the United States by a special plane and boarded the stage with him. In addition to the first concept car released at this year's Beijing Auto Show, the front face of LeSEE Pro has undergone no small changes. In addition, LeEco also presented the release time of the LeSEE production model as part of the future travel ecosystem. Table - July 2017.

There is no doubt that the “barbarians” LeTV represents the future.

It is of course now that it is touched earlier than the future. On the third day after Apple’s termination of the car-making plan and LeTV’s release of the super-car LeSEE Pro concept car, Geely also released its fourth car brand, LYNK & CO, on the other side of the ocean.

At 15:00 local time on October 20th in Germany, LYNK & CO appeared in Berlin. In the face of this new brand name that subverts the traditional car naming method, it is no wonder that some netizens screamed "It feels like Geely wants to make another tyrannosaurus glasses, and it is like a fashion fast-moving clothing brand like ZARA, or a makeup brand, watch. Brand, light and fashionable leather goods, anyway, you will not feel that it is in contact with the car brand."

However, LYNK & CO is really a brand new car brand, and represents a state of China's own brand, including Geely, which is now a breakthrough. However, Geely has taken a “shortcut” with other independent brands seeking to be on the basis of existing brands and products. Of course, it is also an unknown road.

LYNK & CO was born in the CMA architecture jointly developed by Geely and Volvo. It is a basic module architecture covering the A0 class to the B class. This modular structure is compatible with three-cylinder and four-cylinder engines as well as hybrid and pure. Electric drive system, and focus on active safety, car networking, new energy, automatic driving and other fields. To this end, Geely has invested 20 billion yuan.

According to Geely's plan, LYNK & CO (Chinese name will be released at the Shanghai Auto Show next year), the first model of the No. 01 intermediate SUV will be listed in the fourth quarter of next year; and by 2020, this new global brand Sales of all models will account for 300,000-400,000 of Geely's 2 million annual sales targets.

Within three days, three companies from different fields and different genes broke out different news on both sides of the ocean. This also gives new insights to the automobile industry that is changing its nodes from tradition to the future. Who will become In the past, who can truly represent the future?

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