Exquisite tire brand worth 10 billion

Exquisite tire brand worth 10 billion

At the 2012 World Brand Conference held on June 28, 2012, the World Brand Lab released the "China's 500 Most Valuable Brand Rankings" in 2012. Shandong Linglong Tire Co., Ltd. was ranked at a brand value of 11.652 billion yuan. Rank 128, brand value exceeded 10 billion yuan.

In recent years, Linglong Tire has vigorously implemented its brand internationalization strategy, strengthened technological research and development and independent innovation, strictly controlled product quality, and planned major brand and marketing campaigns, including the formation of the Linglong Tire Women's Racing Team in 2007 and the Chinese National Men's and Women’s Team in 2011. The 2011-2013 sponsor of the volleyball team sponsored the Shandong Linglong Tire Chess Team and sponsored the Brisbane Football Team and the Bulgarian Mountaineering Team.

In marketing strategy, exquisite tire tireless innovation, design and improve the standardization of the standardization of the marketing service carrier - Delicate homes, service network throughout the country, the products are exported to more than 160 countries and regions in the world. These brand marketing initiatives have enabled the exquisite brand's reputation and popularity to be actively promoted, and the brand value has increased rapidly. Since participating in the first selection of China's 500 Most Valuable Brands in 2004, Linglong Tire has been on the list for 9 consecutive years. The brand value increased from 9.269 billion yuan in 2011 to the current 11.625 billion yuan.

The World Brand Lab is recognized as the world's three major brand value assessment agencies. Linglong tires are a strong finalist, fully embodying the recognition of the exquisite brand at home and abroad.

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