Dongfeng Xiaokang is in short supply, with 200,000 vehicles produced and sold this year

Capacity is tight and forced to expand production

In the same way, “by the motorcycle,” Zhang Xinghai, like Yin Mingshan, is making rapid progress in the automotive field. As the helm of the Xiaokang Auto Holding Company, Zhang Xinghai’s biggest trouble this year is overcapacity. "More than 2,000 units, distributors have used the money, but I can not deliver, production capacity problems." Queuing to mention the car, this is the scene of the stimulus to the car to the countryside this year. "When consumers come to the store and queue up, I must go to the factory to grab a car." Zhou Yang, a Neijiang distributor who waits for the start of the dealership at the Dongfeng Xiaokang wellhead base, said that he had lived at the wellhead for a week.

Dongfeng Xiaokang Microcar already has two production bases in Hubei Shiyan and Chongqing Jingkou, with an existing production capacity of 200,000 vehicles. Currently, capacity expansion has been fully started. In the coming year, Dongfeng Xiaokang will have an annual production capacity of 400,000 vehicles. “In the past, Dongfeng Motor was still scruples about the expansion of Xiaokang's production. It has recently changed, and it requires us to do our best to measure it,” said one person in a well-off car.

Xiaokang accelerates new product development

In November, Changan Automobile reorganized Hafei and Changhe Auto, and in the mini-vehicle field, Wuling has truly formed a "two-strong competition." Dongfeng was not reconciled to the current situation. Dongfeng Motor Co., Ltd., a subsidiary of the Dongfeng Motor Group, held a strategy promotion conference for the mini vehicle business on November 10th to launch the first mini-card and strive to achieve sales of 290,000 mini-vehicles in 2010. The oil and gas, hybrid power new energy micro-vehicles and pure electric passenger vehicles that are in line with the automotive industry's adjustment and revitalization planning have also been incorporated into R&D plans by Xiaokang Automobile. The first model is currently in trial production and is expected to be completed in volume during the year. Required technology and production preparation.

It is reported that the Xiaokang mini vehicle model has evolved from the original "one vehicle to the world" to the current six major series of more than 200 kinds of products, covering the mainstream micro-car market; the number of brand franchise stores is rapidly increasing under the generous investment promotion, until the end of this year. There will be more than 900 homes.

Looking at the global market

“The domestic market is only the first place. Our overseas layout has already started.” Zhang Xinghai said that since 2007, Xiaokang Microcar has successively passed the Euro III, Euro IV, and Euro V standards. Each pass is the first in China's micro-car industry. Home, by exporting large quantities of vehicles to developed countries in Europe, changed its "poor" impression of Chinese mini-vehicles. Zhang Xinghai said that in addition to the European market, Southeast Asia, Africa, the Middle East and other regions will also be the markets that Xiaokang plans to enter. Currently Xiaokang is conducting an inspection of the Vietnamese market and intends to establish its first overseas base in Vietnam.