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When Dongfeng Tianjin was listed in 2008, Dongfeng Commercial Vehicle Company once said: “If we look at the development of the medium-sized vehicle market in China after three years, it will be very different from now.†The market is still tepid, but it has a different performance.
In April 2011, China National Card (including non-integrated vehicles and semi-trailer tractors) sold 33,200 vehicles, an increase of 5.02% from the previous period and a year-on-year increase of 7.77%. Among them, the production and sales of China Card completed a total of 21,100 vehicles and 21,300 vehicles, an increase of 7.02% and 18.44% year-on-year; the production and sales of medium-duplex vehicles were 11,900 vehicles and 12,600 vehicles, a year-on-year increase of 25.56% and 14.47%. Card became the only truck model to increase in April 2011.
Market is difficult to expand
In recent years, with the development of the national economy and the increase in investment in fixed assets, the demand for the light, medium and heavy truck market has continued to expand. At the same time, the improvement of road traffic construction has led to the development of road transport in an efficient and intensive manner, which has enabled the heavy truck market to usher in blowouts. In addition, light trucks are also moving toward high-end and large-scale development, which also squeezes the survival space of China Card. In the trend of polarization, the market share of China Card is gradually eroded.
The capacity of China Card Market will not be large, and the volatility will not be as obvious as the heavy truck market. In fact, in the year when the heavy truck and light truck markets are booming, the China Card Market is not developing in a defensive situation. In 2009 after the financial crisis broke out and in 2011 after the high-speed development in 2010, the China Card Market has a good performance. Performance. After the financial crisis in 2008, the government introduced a series of measures to increase investment, which drove the demand for China Cards, especially the rapid emergence of demand for construction vehicles such as medium-sized trucks and dump trucks, making it a strong rebound. .
There are two main reasons for this: On the one hand, the sales volume of the heavy-duty trucks and light trucks market is large during the same period, and the deceleration in the year-on-year increase does not mean a significant drop in sales volume. In the card market, on the other hand, the base is not large, and even if there is growth, the quantity will not be much. On the other hand, when the freight market is in a downturn, the carrying capacity of China Card can better meet the needs of ordinary users, and then consider the price factor. , users may be inclined to purchase the card when buying a car. On the whole, the China Card market is facing the squeeze of large light trucks and low tonnage heavy trucks, and there is hardly a big breakthrough in market capacity.
Steady growth
Since heavy trucks have become the main force of domestic road freight, discussions about the shrinking demand in the card market have not stopped. However, whether it was FAW Jiefang, Dongfeng Commercial Vehicle or Dongfeng Liuzhou Automobile, they all moved their eyes to the China Card after they had successfully moved to the heavy truck market. The Dongfeng Tianjin and Dongfeng Liujin Longchuan 609 were successively launched, proving their alignment. The card market is optimistic. At the same time, traditional heavy-duty truck companies such as China National Heavy Duty Truck Co., Ltd. are also enriching the product lineage and entering the mid-card market.
In fact, the China Card market has been growing slowly and steadily. There is basically no negative growth. At present, statistical calibers have caused the sales and sales figures of China Cards to fluctuate a lot. However, in terms of demand and market performance, the growth of China Cards market is relatively stable. The statistical data does not accurately reflect the real market demand. In the statistics, the industry classifies trucks with a carrying capacity of 6-14 tons as China Card. In fact, the tonnage of many light trucks has exceeded 6 tons, and the light trucks on the statistical data are not the light trucks in the full sense. Instead, they are standard medium trucks.
The demand in the card market is rigid, but it is only impacted by similar models in the current market environment. Industry experts said that the medium and short-distance logistics distribution within 500 kilometers and the engineering vehicle market in the second and third tier cities are all hot markets for China Card. The demand for medium-duty trucks was relatively stable, and medium-duty dump trucks were heavily robbed of a portion of the market. At present, the demand for medium-sized trucks is about 160,000, and that for medium-sized dump trucks is also 890,000. The demand for medium and short-distance logistics for China Cards has already entered a stage of rigid demand. 
Dongfeng Tianjin's market performance also confirms this. As of the end of April 2011, Dongfeng Tianjin has sold a total of 22,300 vehicles, ranking first in the market. From the annual sales of 1,754 units, sales exceeded 10,000 units in 2009, and sales exceeded 30,000 units in 2010. Dongfeng Tianjin has experienced rapid growth in bulk cargo transportation, express delivery and other market segments.
Competition upgrade
In the long run, the bipolar development trend of the truck market can not be reversed, which is consistent with the development of mature foreign markets. Some analysts also believe that with the development of the road transport market and the improvement of the freight model, China Cards based on medium and short-distance transport still have potential to be tapped, but the market space is likely to be further squeezed.
In comparison, the market for medium-sized cards is small, and competition is becoming more and more intense. In addition to the existing Chinese card manufacturing companies, heavy truck companies have extended their product lines, seizing market share through their market influence and marketing channels, which has exacerbated the competition in the Chinese card market. However, this has also improved the technological content and quality of China Card's products. In particular, the card products derived from the heavy truck platform have been very different from those in the past. Specifically, in addition to the replacement products of major mainstream card companies, Qingling Automobile will launch its FTR medium-duty truck and China National Heavy Duty Truck will use Man TGA's 2240-mm cab to assemble the D08 engine's mid-sized card and other products. Domestic traditional Chinese card products have changed, which will also boost the technological upgrading and product upgrading of the card market. 
In addition to improving quality, China Card’s marketing strategy is also upgrading. On May 31, 2011, the first Zhongka Extreme Challenge was sponsored by Dongfeng Liuzhou Auto and Dongfeng Cummins and Yuchai. In China, similar heavy truck competitions and light truck competitions have already been carried out, but they are still blank in the field of China Card. Dongfeng Liuzhou Automobile will hold the China Card Extreme Challenge, which will largely shift the industry's attention to the China Card Market. On the other hand, it will help attract more people to the attention of the card market.
Domestic China Card Industry Stable Small-step Growth