CR-V sales and market share changes in the past five years

According to the data compiled by Gasgoo.com, after Dongfeng Honda launched the third-generation new CR-V in 2007, CR-V was the sales champion of China's SUV market in 2008-2011. However, from the perspective of market share, although its market share increased rapidly in 2007 and 2008, it has been shrinking since 2009.

In 2007 and 2008, CR-V sales increased by 79.2% and 76.4% to 45,700 vehicles and 80,600 vehicles, respectively, and their market share increased to 12.2% and 16.5% respectively. CR-V's success in the past two years is attributed to the fact that its urban SUV market is still a blue ocean, and its growth is large.

Since 2009, Dongfeng Honda's capacity shortage problem has become increasingly prominent, CR-V's production is also affected, but also more competitive models (such as Toyota RAV4, Volkswagen Tiguan, Nissan hackers, Hyundai ix 35, etc.) into the urban SUV market , Grab the market share of CR-V.

From 2009 to 2011, in the face of rapid growth (50.5%, 81.6%, and 24.4%) in the SUV market, CR-V has been "upgrading cars for a long time," but sales have only increased by 30.6%, 33.0%, and 14.3% respectively to 105,200 units. , 140000 and 160000, the market share has continued to decline, by 2011 fell below 10% to 9.6%.

In addition to the problem of insufficient production capacity, the 2011 Japan 311 earthquake also exposed the issue of insufficient supply chain response of Honda's manufacturing companies in China. After the March earthquake, CR-V's production was further affected by the shortage of important components. In May and June, its sales fell to 5003 and 4,541 vehicles respectively.

In the first two months of 2012, CR-V sales have lagged behind many competitors. The cumulative sales volume of CR-V for the first two months was 15,500 units, not only lower than that of Tiguan (35,900 units), Quaker (20 million units) and RAV4 (17,300 units), but also lower than that of its own brand model Haval H Series. (26,100 units) and BYD S6 (15,700 units).

In late February 2012, Dongfeng Honda launched the new CR-V, and its second plant will also be put into production as it announced in the second half of the year, which will have a positive impact on CR-V sales. The further release of the growth potential of competing models will continue to be a major challenge.

Note:

The SUV market in this article refers to the domestic SUV market.